BARCLAYS

TECHNICAL DELIVERY MANAGER | LEAD MARKETING ANALYST
(APRIL 2023 – PRESENT)

KEY SKILLS – Tag Management, Release Management, Communication, Client/Stakeholder Management, Pixel Implementation, Report Generation
TOOLS/PLATFORMS USED – Adobe Analytics, Tealium, JIRA, Salesforce Marketing Cloud, Adobe Workfront

– Managed the delivery, resource allocation and improvement of technical project capabilities
– Oversight of Change requests and the mitigation of risks associated with them
– Measured user interactions across all digital touchpoints by implementing data tagging solutions for 80+ user engagement pathways
– Enabled strategic decision-making by collaborating with the Analytics team on data segmentation and stitching to build comprehensive flow reports
– Increased effectiveness of marketing spend by implementing 30+ Google Floodlight and Meta Pixels that boosted precision in attribution modelling

METRO GSC

PROJECT MANAGER | CONSULTANT | ASSOCIATE
(JUNE 2019 – MARCH 2023)

KEY SKILLS – Creative Strategy, Social Media Management, Client Servicing, Paid Ads, Employee Communications, Event Management
TOOLS/PLATFORMS USED – Facebook Business Manager, LinkedIn Campaign Manager, Microsoft 365

– Led cross-functional teams in the development and implementation of complex design solutions, achieving a 95% on-time project delivery rate and 20% improvement in client satisfaction scores.
– Launched the firm’s new identity through robust rebranding campaign that achieved a 30% boost in website traffic in the first quarter
– Addressed the needs of 15 key client accounts through end-to-end Project Management of 20+ internal and external 360-degree campaigns
– Improved LinkedIn engagement rate from 1.9% to 3.8% for FY 2021 by incorporating data-based insights and robust campaign management
– Proactively built awareness around COVID safety protocols by launching digital campaigns during the pandemic
– Grew LinkedIn follower base by more than 400% over 3 years by formulating and implementing social media growth strategy
– Improved internal engagement by 40% in 2 years through corporate communication strategy involving videos, emailers, print collaterals, and the corporate newsletter – METRO Buzz
– Managed C-Suite stakeholder requirements and directed the organisation of 30+ internal town halls attended by 800+ employees